Chase, Pursuit of Good

Independent hospitality + specialty coffee consulting

G'day, I'm Elliot.

I help cafes chase a better cup, and a better business.

I've spent years in hospitality and working with some of the best specialty coffee roasters around. Now I help cafe owners start up and sharpen up. Honest, independent advice that's about your cafe, not someone else's beans.

Get a free callbackFree callback and quote. No cost, no obligation.
Elliot, hospitality and specialty coffee consultant

Advice that's actually on your side.

Most cafes get their coffee advice from a roaster, who then locks them onto a contract and does it their way. I'm not tied to anyone. I've worked across heaps of roasters and know just about everyone in the game, so I can point you at what genuinely suits you: premium when it's worth it, cost-conscious when it counts. Just straight, useful advice.

No supplier on my payroll. No barrow to push. Just what's best for your cafe.

What I can help with

From a first look at your coffee to a full start-up. Here's where I come in.

Start here

Coffee Assessment Program

My signature service. I take a proper look at your whole coffee setup, work out exactly what's holding it back, and show you what the best operators are doing. You get a clear assessment and real recommendations you can act on. Then we can go deeper wherever you want.

  • A detailed run-through of your current coffee program
  • I review your photos and videos and benchmark against world-class cafes
  • A clear written assessment with practical recommendations
  • Option to keep going with hands-on consulting from there
Book a free callback

Starting a cafe

Opening up? I'll help you get it right from the start: suppliers, equipment, your coffee program, and all the little things you'd never think to look at until it's too late.

Sharpening up an existing cafe

Already open but know it could be better? Single-origin programs, batch brew, cold brew, grinder and machine setup, plus the small tweaks that quietly lift quality and sales.

Coffee training

Getting your team making consistently great coffee, day in, day out. Happy to travel for the right job.

Independent supplier advice

Unbiased help choosing roasters and suppliers, matched to your budget and your goals, not a contract someone's trying to sign you onto.

How it works

Three easy steps. The first one's on you, the rest is on me.

01

Get in touch

Fill out the form with a bit about your cafe and what you're chasing. Takes a minute.

02

Free callback

I'll give you a call back to chat it through. No cost, no obligation, and we'll work out if I'm the right fit.

03

Your tailored plan

I'll scope it out, usually starting with a Coffee Assessment, send you a quote, and we take it from there.

Get a free callback

A real example

It's the little things that sell.

I spent a weekend helping a mate sharpen up his cafe. We dialled in the coffee and put in a proper single-origin program, batch brew, cold brew, the lot, so every cup was consistent. Then we did something tiny: moved his caramel slice to the front window with a little "best caramel slice ever" sign. It sold out that day. That's the thing about running a cafe. The small, smart changes are usually what lift your quality and your takings. Spotting them for you is exactly what I do.

Elliot came in, sorted our coffee from the grinder up, and our regulars noticed straight away. Best thing we did all year.
Placeholder NamePlaceholder Cafe, Sydney
Honest, knows his stuff, and no sales pitch. He told us what we actually needed, not what someone wanted to sell us.
Placeholder NamePlaceholder Cafe, Sydney
Read more testimonials
Elliot on-site at a cafe

You're dealing with me, not a faceless agency.

I'm Elliot. I've worked in hospitality for years, including sales for some of the best specialty coffee roasters around, locally and interstate. I've helped plenty of cafes get off the ground and get better.

I started Chase to do it my own way: independent, honest, and genuinely useful. I'm not here to sign you onto anyone's program. I'm here to help you build a cafe that runs better and makes better coffee.

Whether you're just starting out or you've been at it for years, I'd love to help you chase the good stuff.

Let's chase a better cafe.

Fill out the form and I'll give you a free callback and a quote. No cost, no obligation, just a chat about your cafe.

Based in Maroubra, servicing all of Sydney.